Women and Girls can move mountains... Yet drastic inconsistency in capturing the real impact of women in general, and women social entrepreneurs in particular could have a slowing effect on growth.
"Despite media attention on women entrepreneurs on one side, and a growing demand for accountability and sustainable business practices on the other side, women social entrepreneurs' contribution in the economy is overlooked by policymakers and there's a critical lack of academic research on this topic.
Ogunte's own research among successful women social leaders globally, shows that almost 1 out of 4 women social entrepreneurs state "capital punishment" as the first barrier to grow their venture (sustained funding, commercial finance). One out of five cite lack of packaged external support ( combination of partnerships, mentoring, and technical assistance, pressure of mainstream cultural habits, sometimes unethical) as an obstacle to their development. Discrimination and prejudice comes third in their list of barriers.
"So it's our mission to tackle these issues, by sharing processes that we've identified among successful Women Social Entrepreneurs and Activists, and that they use to further their cause, develop themselves to approach obstacles differently, and get results. It's a question of behaviour and structures...
1- Embrace flexibility: accelerate with focus
I am convinced that gendered focused accelerators and incubators are necessary to fill the gaps and contribute to produce great social ventures, supported by well branded communications, robust operations and smart networks. But they do not need to be in physical spaces. They should be conceived as smart networks first.
The women social entrepreneurs I know are travelling around. They also have got retails to run, patients to care for, green spaces to manage, employees or clients to train, materials to source and export, technology to develop, b2b or b2c meetings to attend. They are not all based in large city centres, some also live in rural areas, sea side, small communities.
Not everybody needs to be linked from the womb to a computer in someone else's building, 24/7, nor do they have the space/time to add another semi-permanent location to their already busy schedule, and the transport to get there. Not forgetting their -shared- caring duties that don't simply vanish overnight and that force them to be back at home by 3pm.
Accelerators need to adapt to their needs, not the other way round. It's easier to include remote digital hangouts and occasionally introduce live meetings to create the necessary intimacy of confidential group discussions.
Accelerators are great when they focus on providing resources to facilitate collection of evidence, proof of impact, development challenges, real technical assistance and not just involvement from sector pin-ups or great orators, on top of an eco-desk and a fancy coffee house.
If acceleration is also about promoting the peer-to-peer learning and experimentation, it shouldn't add unnecessary logistic pressure to the venture.
One way to adjust offering is to ask a woman how she can use her phone or VOIP to avoid commuting or extra childcare, or what her best times are to attend events.
2- Reject social deviancy labels
Women are not a niche market. But sexism in parliament, girls sex trafficking, police refusing to record rape claims, white male board members as default setup in large companies, stereotyped so called "female sectors or occupations", girls forbidden to surf, all these news items, as extreme they can be, are just contributing to making women social deviants, sometimes victimised, sometimes ostracised, inconvenient outsiders.
I am also a bit perplex about the stereotype that makes us believe that women are over-emotional beings, lacking confidence, risk averse individuals, and nurturing staff like mother hens. This is anecdotal, whereas evidence consistently leads us to other facts. See particularly the work on Gender and Business, by Dr Rebecca Harding from Delta Economics).
Did you know that evidence shows that women in low and high growth businesses are better than men at
identifying market niches or opening up new markets? And, also, that when women work part-time on their business, they are less likely to bring it to high-growth stage.
Far from being in a pink bubble, the Social Enterprise sector is not immune from presenting worrying symptoms. Why? Because, with an increasing involvement of large companies or public organisations, as funders, mentors, clients of social businesses, you can expect bad habits to leak.
Women social entrepreneurs and their male supporters, colleagues and clients can join forces to accelerate and sustain change. We need evidence put forward, we need academics to propose research papers on the topic - and not be blocked. We need policymakers to reflect the real contribution of women (social) entrepreneurs in the economy and support bold regulatory measures. We need affordable and GOOD childcare, and support for carers (male included).
3. Be a smart connector not just a mechanical networker.
Successful women social entrepreneurs are great at maximising their opportunities by having a clear management of content and processes. Networking just for the sake of growing your mailing list isn't working - because it only covers a cosmetic process, it doesn't nurture your content.
From what we've observed, successful women entrepreneurs build relationships to learn about their own field, their clients' and ever changing trends. They set up focus groups, mentoring relationships and peer support groups because they want to be surprised, maximise the flow of information both ways through word of mouth and experiential learning.
Importantly, they seem to be very vocal about their cause but they still want challenges, debates, and influence from experts across industries. They want to build the business case.
4. Monitor mentors
Corporate mentors should be very clear about what they want to learn in the process of "giving back" to social entrepreneurs. If they fail to tell you openly what the real gain is for them, stay far away from them.
I see mentoring as an interactive and equal content/process relationship. It should look more like an open innovation interaction. And in doing so, it is worth the investment in time and resources for women social business leaders."
Read Servane's interview with Hatty Richmond for the NextWomen.com
Women's Social Leadership Awards are open for nominations until March 11th 2013. More information here.